Overview
My Role
Senior Product Designer
The Team
Tia Tyrrell
Aditya Dash
Sanika Palsikar
Vaidehi Thakkar
Ojas Gupta
Project Type
Market Research
User Experience Design
Product Design
Duration
10 weeks
Year
2022
Read the full case study here
- Problem Definition
- Research & Discovery
- Analysis & Advice
- Creative Brief
- Prototyping
- Conclusion
Table of Contents
Juno
The objective of this project was to create a unique social networking service (SNS) that fulfills a user need while addressing a gap in the market. Juno aims to reimagine interpersonal relationships by integrating wellness and mental health. Targeting individuals of all ages interested in holistic well-being and self-discovery, Juno seeks to help users reconnect with themselves to enhance their external relationships.
Problem
The global pandemic emphasized our growing dependence on technology for communication in a hyperconnected world. With face-to-face meetings restricted, digital platforms became a primary means of social engagement.
Despite this increased connectivity, many users report feeling overwhelmed and overstimulated by their digital experiences. The constant "always-on" nature of online interactions can be burdensome, fueling the need for more balance in social relationships.
Solution
Juno is a unique social networking service that integrates personalized wellness habits through customization, play, and expert content. By tracking progress and providing multifaceted feedback, Juno encourages users to engage in self-care anytime and anywhere, creating a cohesive experience.
Preview of Deliverables
Digital Wellbeing App: A user-friendly platform that integrates personalized wellness habits, allowing users to customize their self-care journey while tracking progress and receiving feedback.
Business Model: A sustainable framework outlining revenue streams, user acquisition strategies, and partnerships that support Juno’s mission of fostering meaningful connections through holistic well-being.
Marketing Video: An engaging video that showcases Juno’s unique value proposition, highlights user experiences, and promotes the importance of holistic health and authentic connections.
Problem Definition
About Juno
Juno is the only social networking service that develops and integrates a person's holistic health to facilitate purposeful connections. Our mission is to empower individuals of all ages, genders, and relationship statuses to embark on a journey of self-discovery, fostering meaningful connections with others. With the health and wellness industry valued at $1.5 trillion, Juno aims to help users prioritize their holistic well-being while connecting with like-minded enthusiasts.
Juno differentiates itself by ensuring that connecting with oneself does not come at the cost of connecting with others. Unlike competitors that cater to mass markets and lack accessibility, Juno acts as an educational partner centered on the dynamic and complex nature of users' lives.
Initial Challenge
During the pandemic, we recognized the profound value of genuine human connection. With in-person interactions limited, digital platforms became essential, leading to an average of 145 minutes spent daily on social networking sites. This highlights our reliance on technology for socializing in a hyperconnected world.
However, despite this connectivity, many users feel overwhelmed, anxious, and dissatisfied with their online experiences, often finding them time-consuming and inauthentic. The "always-on" culture can be draining, prompting a demand for a more balanced approach to relationships.
Research shows that individual well-being is essential for forming meaningful connections. By prioritizing self-connection, we can foster deeper relationships with others.
How might we enhance overall well-being, happiness, and connectedness among our community members by fostering meaningful relationships?
Research & Discovery
Secondary Research Objectives
Identify features users desire for connecting wellness and dating.
Understand current dating habits and their relation to health and wellness.
Explore self-care routines and their impact on various life aspects.
Investigate user aspirations regarding health and well-being in the context of dating.
Primary Research Methodology
Survey: Collected quantitative data on preferences and experiences.
Qualitative Research: Conducted in-depth interviews with current employees, industry experts, and potential candidates for rich insights.
Jobs to be Done (JTBD)
Juno enhances users' overall well-being through a transformative self-discovery journey, fostering connections within a community of like-minded individuals.
Key Objectives:
Promoting self-love
Engaging in intentional introspection
Sharing experiences throughout the holistic journey
Analysis & Advice
Key Insights
Expert Interviews
Self-discovery is crucial for building meaningful interpersonal relationships.
Users seek relationships aligned with their values as they explore self-discovery.
Lack of self-awareness can lead to confusion in relationships.
Self-discovery is a transformative journey that helps individuals understand their needs.
User Interviews
Users are comfortable using social networking apps for romantic and platonic relationships.
Existing dating apps lack authenticity and transparency, leading to average experiences.
Users desire connections with self-aware individuals to avoid mismatched expectations.
Self-discovery is a precursor to forming genuine connections.
Design Opportunities
Generate curiosity by framing the platform as a “new way of connecting.”
Help users see the value in self-care habits through play and experimentation.
Create a community around developing and maintaining self-care habits.
Offer personalized experiences that reflect users' evolving needs.
Target Audience
Individuals engaged in deep self-work and personal growth.
Those seeking continuous improvement and understanding of their inner selves.
Users who value holistic well-being and the interconnectedness of mind, body, and spirit.
Key Performance Indicators (KPIs)
We identified specific KPIs to measure our product's success without overwhelming ourselves at the beginning phase:
Rate of Adoption (ROA): Indicates product popularity among new users.
Rate of Abandonment: Monitors app usage and feature adoption.
Engagement Metrics: Tracks user interaction and retention.
Personalization and Customization: Assesses user autonomy in tailoring experiences.
Usability: Ensures a user-friendly interface that promotes engagement.
Creative Brief
Characteristics of Juno
Purpose: Encourage users to connect with themselves, regardless of their journey stage.
Audience: Individuals interested in personal growth and meaningful connections.
ZAG: The only social networking service integrating holistic well-being with meaningful interpersonal connections.
Value Proposition
Juno helps individuals of all ages and relationship statuses invest in their holistic well-being. We enable experimentation and learning, facilitating the integration of personalized wellness habits into daily lives while providing educational resources from wellness professionals.
Brand Vision
We envision a future where individuals invest in themselves, fostering empathy and support within their communities. We aim to normalize individual well-being and create groups of people learning about themselves and others through shared experiences.
Message
In a digitalized world, individuals often focus on curated personas, blurring the lines of reality and connection. Juno advocates for knowing one’s inner self as a pathway to authentic connection.
Messaging Channels
Word of mouth
Community Engagement
Partnerships
Expert Collaborations
Media Channels
Ad Campaigns
Tone
Empowering
Mindful
Encouraging
Prototyping
User Testing
We conducted guerrilla testing to gather insights on user opinions and interactions with the app, focusing on onboarding processes, habit inputs, community experiences, and tracking progress.
Key Insights:
Users found the onboarding process disconnected and desired clearer guidance on Juno’s purpose.
The avatar feature was enjoyable but misunderstood, needing clearer communication about its intent.
Users sought more personalized community experiences, preferring flexibility in social engagements.
Final High-Fidelity Prototypes
Following the user testing phase, we developed high-fidelity prototypes that reflect user feedback and insights. These prototypes include:
Onboarding Experience
A streamlined onboarding flow that introduces users to Juno’s purpose and benefits, ensuring clarity from the outset.
Enhanced avatar functionality that accurately reflects users’ wellness status and personalizes their journey.
Habit Input Interface
A user-friendly interface that simplifies habit selection, allowing users to easily choose from pre-defined categories or create their own.
Clear guidance on selecting habits, ensuring users feel confident and informed in their choices.
Community Engagement Features
Customizable community options that allow users to select their desired level of social interaction and support.
Enhanced discovery features for in-person activities, with curated suggestions based on user preferences and local offerings.
Tracking and Progress Dashboard
A comprehensive dashboard displaying individual progress and habit reports, allowing users to track their journey and reflect on their achievements.
Feedback Mechanism
Integrated feedback options that allow users to share their experiences and suggestions, fostering a sense of ownership and collaboration within the Juno community.
These prototypes were validated through further user testing, confirming their effectiveness in enhancing the overall user experience.
Conclusion
Future Directions
While Juno is a small player in the wellness market, we aim to grow significantly with investor support. Our vision includes expanding into corporate partnerships and becoming a leader in the wellness sector, integrating AR/VR technology with engaging events and services.
