I am Tia Tyrrell, Design Strategist

I'm a Principal Design Strategist with over 15 years of experience helping organizations solve complex challenges through Product Design, Service Design, UX Research, and Experience Strategy.

I partner with government agencies, enterprise organizations, and nonprofits to transform complexity into human-centered products, services, and experiences that create measurable business impact. Whether launching a new product, redesigning a service ecosystem, or facilitating strategic workshops, I combine systems thinking, research, and design to turn ideas into meaningful outcomes.

Grounded in Design Management and Service Design from SCAD and executive education in Product Management & Strategy from Wharton, I bridge business strategy, technology, and human needs to create experiences that matter.

Core Expertise

• Experience Strategy

• Product Design & Innovation

• UX Research

• Systems Thinking

• Product Management

• Executive Facilitation

I believe great design begins with empathy, is guided by strategy, and succeeds through measurable impact.

Let's build something meaningful together.