I am Tia Tyrrell, Design Strategist

Driven by an unwavering pursuit of innovation and design excellence, my journey transcends traditional resumes—creativity is the heartbeat of my identity. Each project I undertake fuels my desire to challenge norms and explore uncharted horizons.

I am Tia Tyrrell—a systems thinker and 'Design Unicorn' with over 15 years of experience in Product Design, User Experience Research, and Product Management. Specializing in building scalable, people-centered solutions that align with business goals and emerging tech, I have a proven track record in leading cross-functional teams to drive innovation. I transform complex challenges into user-centered, high-impact products that exceed business and customer expectations.

I leverage design thinking methodologies, user research, and prototyping to create groundbreaking experiences. As a strategic design leader, I align design goals with organizational objectives, ensuring seamless integration across the value chain. My expertise spans product strategy, product design implementation, and product management, consistently delivering value for both users and business.

Unique Blend of Skills:

• Product Management: 0→1 product launches, roadmap ownership, feature prioritization, KPI-driven iterations.

• User Experience (UX) & Service Design: Deep user research, journey mapping, design systems, AI-powered features.

• Strategic Storytelling & Stakeholder Engagement: Federal agencies, enterprise contexts, and nonprofits.

• Deeply Human Approach: Grounded in Service Design and Design Management from SCAD, with a Wharton certification in Product Management & Strategy.